27 Best SEO Tools of 2024 Honest Reviews and Free Options

This tool provides insights into the popularity of specific search queries over time, which helps identify trending topics and seasonal variations in search behavior. For instance, if I notice a spike in searches for a particular topic, I can quickly create relevant content to capitalize on that interest. It’s also useful for comparing the popularity of different keywords, helping me make informed decisions. Using the top SEO tools can quickly improve your keyword research and search engine rankings. Yes, SEO is challenging because it requires knowledge across multiple disciplines and search engines are constantly changing and updating their algorithms.

New users may feel overwhelmed at first because of the volume of data available and the number of tools packed into the platform. It’s also worth noting that for very specific needs (like rank tracking or technical audits) there are standalone tools that may go deeper than Semrush in just one area. But for those looking for a comprehensive SEO solution that covers almost everything in one place, Semrush remains one of the best options on the market. When evaluating and testing SEO tools, it’s important to first look at data accuracy.

This Search Engine Optimisation tool helps you convert dynamic URLs into static looking HTML URLs. AI tools should help work more efficiently – not replace human skills and expertise. Technology that seemed impossible a few years ago now helps us work smarter and faster. There you have it – The 15 best AI tools to use right now for popular SEO tasks. My agency alone uses 13+ individual tools on a regular basis.

Below are my detailed summaries of the best free SEO tools that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you. Scope out the competition and examine the SERP for any keyword, including what SERP features are present, in SERP Analysis.

The AI tool automates content creation from ideation to optimization and publishing. The best way to understand the performance of your off-page SEO is by having a good overview of your backlinks. Linkody allows you to discover, track, analyze, and disavow backlinks, all from an easy-to-use interface. This allows you SEO Anomaly to evaluate your competitors’ performance and view the growth channels, keywords, backlinks, and ads that are working for them. Sometimes, you don’t need an SEO tool with all the bells and whistles if you only need to do keyword research.

You can monitor performance across desktop and mobile, view historical trends, and see how SERP features (like featured snippets) impact visibility. The reporting interface is clean, visual, and easy to interpret, which makes it ideal for client work or internal reporting. The best SEO tools stand out because they offer accurate data, are easy to use, fit specific business needs, and provide real value for their price. They help marketers perform essential tasks like keyword research, technical audits, and performance tracking efficiently and reliably. Other platforms offer a full suite of SEO capabilities in one dashboard, allowing you to manage keywords, competitors, backlinks, and content all together. Semrush’s solutions highlight many technical analytics, so you can keep up with your position on search engines.

• With Google making hundreds of changes every year, keeping abreast of the latest developments helps you ensure you’re doing everything to have the best SERPs.
• The platform tracks keyword rankings on Google and other major search engines, offering daily updates – or even on-demand refreshes.
• It also offers a free version with a host of useful features, with an option to upgrade for additional functionalities.
• It brings so much to the table for a smaller team that has to do a little bit of everything.
• Google Analytics 4 (GA4) is a platform that tracks how people arrive at and interact with pages on your website.

How to Choose the Right AI SEO Tools For Your Business

If you’re managing multiple offers, locations, or product variations, tools like Landingi simplify this process even further. Programmatic Landing Pages let you quickly duplicate and customize SEO-friendly pages at scale without coding, making it much easier to target relevant keywords or regional markets. When used together, SEO tools and landing page builders form a system where insights guide execution, and execution feeds measurable results. If you’re ready to put this into practice, you can try Landingi for free and start building SEO-powered landing pages in minutes. They often work with estimated data or snapshots, so their numbers aren’t always precise.

HubSpot SEO Marketing Software

And show not only where you rank but also how those rankings translate into actual search traffic. Technical SEO is, in short, about everything other than your written content. The term refers to the work of optimizing your website so that search engines can access, crawl and index it. The tools in this category help you find the best keywords and typically tell you how many searches per month a keyword has, plus a bunch more. Answer The Public is a super free tool to find more “question keywords”. Unfortunately, you don’t get searches/month on the suggested keywords, but you can put them into another tool, such as Morningscore, and then the search volume showed there.

Other Free SEO Tools

Exploding Topics is a trend discovery and market research tool. It tracks growth in search volume, social media conversations, and investment trends. This helps you find rising trends months or even years before they become popular.

Every vendor swears they’ve built the perfect platform, but when managing dozens of clients with different needs, most of these “comprehensive solutions” fall apart fast. Their suite of free tools is solid, and I typically rely on it for domain authority checks and basic on-page evaluations. I work at SEO.AI, so it might not be a surprise that I’m mentioning it here, but I genuinely think it’s one of the best tools around. Your free Semrush account gives you access to many of the best free SEO tools.